飞入寻常百姓家 ——邂逅《新民晚报》 Flying into the House of Common People ——Encountering Xinmin Evening News

In the era before television and the internet were fully popularized, newspapers became an important source of information for people, and at that time, newspapers became almost exclusive to leaders and office staff. I used to see that retired leaders and cadres hold a stack of newspapers in their hands or under their armpits, and you could also imagine the way they were reading newspapers - wearing reading glasses or holding magnifying glasses in their hands, fully engrossed, burying themselves in the newspaper. Or with a newspaper covering the face and half of the body, almost no one could see the figure.

Newspapers have become exclusive to leaders or white-collar workers, and ordinary people like me can only stretch their heads in front of the newspaper bulletin board in the community, gradually searching for the content they are interested in. Later on, when I came into contact with outdated newspapers, I would copy the content I liked or simply learn to cut the newspaper, cut out the content I liked, and paste it on a notebook. But looking at the newspapers with their skylights opened one by one, I couldn't bear it and gave up this barbaric behavior. At that time, I thought, when can I have the newspaper I like to read?

After entering the new unit, I came into contact with various newspapers, including over a dozen. With the rapid development of internet technology, newspapers are no longer an important channel for people to obtain information. Or perhaps people are busy with promotions and getting wealth, and few people are interested in the content in newspapers, which give me an opportunity to take advantage of it. Every day, there is a large pile of newspapers piled up there, and I can choose from them. Isn't that great!

Among the major national newspapers, I prefer the literary section of Guangming Daily. The articles in it are all highbrow, elegant and professional, making it unparalleled. I only have a perspective because I feel that it is far from my life.

Local newspapers, such as the Qilu Evening News in Shandong, are difficult to see elsewhere due to geographical limitations. Can you easily see them outside Shandong? And the Mount Taishan Evening News in my city, can I still see its trace after leaving the small city of Tai'an?

I like the articles in the evening papers, but I still feel some regrets. Afterall these articles still have a certain distance from our lives.

In mid April this year, my wife and I went to Shanghai to visit our daughter, who became a mother, which was also a great joy.

At my daughter's house, I accidentally came across several copies of the "Xinmin Evening News". After flipping through them, I was attracted by the content inside and couldn't help but feel that this was the newspaper that flew into ordinary people's house and made up for my regret.

On the homepage of the Xinmin Evening News, it was written that "it was founded in 1929 and flew into the house of ordinary people". With doubts about "what is Xinmin", I searched Baidu and found the following content:

Focus on "flying into the house of ordinary people". In terms of content, strive for approachability, accessibility, credibility, and readability. The name of the newspaper "Xinmin Daily" has two meanings: one is to inherit the revolutionary tradition of the organ newspaper "Min Bao" when Sun Yat sen founded the Chinese Revolutionary League in Tokyo. The second is to take the "Da Ya" section of the Book of Songs as the meaning of cultivating new people. On April 1, 1958, the evening edition of Xinmin Daily was renamed as Xinmin Evening News.

Thus, it was possible to provide explanations for both the new "Min Bao" and the "New People’s Daily", with a pun on it and a lot of humor.

The Xinmin Evening News has a total of 16 pages, divided into sections such as Important News, Shanghai News, Sports News, and Nightlight Cup. The Nightlight Cup layout takes up two layouts on weekdays and eight layouts on Sundays. What is the Nightlight Cup? It is a precious drinking vessel made of jade. When the wine is placed in a glass and placed in the moonlight, the glass will shine brightly, hence the name Nightlight Cup. The originally published articles were just fine wine, which would shine brightly when placed in the Nightlight Cup column.

Of course, not all wines can be matched with a luminous glass. These articles are short and concise, close to life, and use precise words, giving people a beautiful enjoyment. And it was my first time reading such good articles, like enjoying a spring breeze, listening to the stories of ordinary people one by one.

This was my encounter with the "Xinmin Evening News". In addition to being happy, I decided to take those few copies of the "Xinmin Evening News" back to my own home and read them carefully. In this way, this newspaper, along with the stories in it, can fly into the house of an ordinary person like me.

在电视和网络还没有完全普及的年代，报纸成了人们获取信息的重要来源，而那时的报纸几乎成了领导干部和办公室人员的专属。常见领导干部手里拿着或者腋下夹着一沓报纸，也可以想象他们看报纸的样子——戴着老花镜或者手里拿着放大镜，全神贯注，把自己埋在报纸里；或者一张报纸遮住了脸和半个身子，几乎看不到人影了。

报纸成了领导或者白领的专属，而像我这样的寻常百姓只能在小区的阅报栏前伸着脑袋，一点点找寻自己感兴趣的内容了。后来接触到过时的报纸，看到自己喜欢的内容就抄写下来，或者索性学着开始剪报，把喜欢的内容剪下来，贴在本子上。可看着那开了一个个天窗的报纸，心中实在不忍，便放弃了这种野蛮的行为了。那时的我便想，何时自己能拥有喜欢看的报纸呢？

进入了新单位以后，我便接触到了各种各样的报纸，足有十几种之多。许是网络科技发达迅速，报纸已不再是人们获取信息的重要渠道；再或者世人忙于升迁和发财致富，很少有人对报纸上的内容感兴趣了。这便给了我可乘之机，每天都有一大摞报纸堆在那里，任由我挑选，岂不快哉！

全国性的大报中，我比较喜欢《光明日报》的文学版，里面的文章都是阳春白雪，高雅也很专业，令人望尘莫及，我只有远观的份了，因为我觉得这与我的生活隔得很远。

地方性的报纸，因为地域的局限性难以在别处看到，如山东的《齐鲁晚报》，离开了山东你能容易见到吗？还有我所在城市的《泰山晚报》，离开了泰安这座小城市，还能看到它的踪影吗？

我喜欢晚报上面的那些文章，可还是总觉得有些缺憾，这些文章与我们的生活还有着一定的距离。

今年四月中旬，我和妻子去上海看望女儿，女儿当了妈妈，也是一件大的喜事。

在女儿的家中，我偶然看到几份《新民晚报》，随便翻了翻，便被里面的内容吸引住了，又禁不住感慨：这才是飞入寻常百姓家的报纸，也弥补了我的那份缺憾。

《新民晚报》首页上写着“创刊于1929年 飞入寻常百姓家”，带着疑惑“何为新民”，我百度了一下，找到了以下内容：

着眼于“飞入寻常百姓家”。在内容上，力求可亲性、可近性、可信性、可读性。报纸定名《新民报》有两层意思：一是继承孙中山在东京创立同盟会时的机关报《民报》革命传统；二是取《诗经》“大雅”篇作育新民之意。1958年4月1日《新民报》晚刊改名《新民晚报》。

原来，既可以做新的《民报》解释，也可以做《新民的报》解释，一语双关，很有妙趣。

《新民晚报》共16版，分要闻、上海新闻、文体新闻和夜光杯等版面。夜光杯版面平日占两个版面，周日版占8个版面。何为夜光杯？是一种用玉琢成的名贵饮酒器皿。当把美酒置于杯中，放在月光下，杯中就会闪闪发亮，夜光杯由此而得名。原来刊登的那些美文就是美酒，放置在夜光杯栏目中就会熠熠发光。

当然，并不是所有的酒都能配得上夜光杯的，这些文章短小精悍，贴近生活，用词精巧，给人一种美的享受。而我竟是初次读到这样的好文章，如履春风，聆听者关于寻常百姓的一个个故事。

这便是我与《新民晚报》的邂逅，高兴之余，我决定将那几张《新民晚报》带回自己的家里去，细细阅读。这样，这份报纸连同报纸里面的故事都能够飞入我这个寻常百姓的家里。

---

_{Posted from https://blurtlatam.intinte.org}