Have you heard??
Marketing is not all about posting your product pictures, sending unsolicited Dms and Shouting "we are open for business please patronize me"
Marketing is all about identifying who your ideal customer is, mastering their pains, frustrations, problems and presenting your product as the right solution to their problem.
GOT it??
Here are 3 marketing tips that will blow up your business before month end :
๐ถ Stop selling the product, start prescribing the product as a solution.
Do you understand??
I know you don't.... Here is what I mean
Have you ever questioned a Doctor when he tries to help you pay for the medicine??
No right?
Why?
It is because they are not selling you the medicine, they are prescribing the medicine to you as a solution.
Learn from Our Doctors
After today, go back to that your business and found out what exact solution it offers and start prescribing your business as a solution.
๐ถStop trying to sell to everybody. Be a specialist not a generalist. In every 100, it is expected that you should just sell to just 1.
Having in the mind that you are selling to one person not to everybody will help you create contests that resonates with your ideal customers.
Let's say for example, you sell Hairs
Instead of saying "Come and buy your hair"
... Say "Are you looking for the perfect match to all your outfits? Would you like if your friends wants to take some shots with you at the occasion because of the new look your hair gave you?? (brand name) will give you that new look you deserve"
Did you observe any difference between the two adverts??
By doing this, you have called your ideal customers.
In the second advert,
. Your ideal customer is a Rich Lady who loves to dress gorgeous to every occasion
In the first advert,
You were selling to everyone and you don't have an idea customer.
So for you to grow your business, you need to identify whom your ideal customer is and create solution based contents that will make them want to buy.
The last but not the least is
๐ถFocus on Transformational relationships : The goal is not to get Someone to buy but to make them continue buying over and over again.
As a business owner, focus on transformational relationships with your customers. Your customers are human, they are not spoons.. Treat them like they have got to their final solution center.
Ask them questions about their business to know how you can help them take wise decisions
Engage with them in their inbox, stop acting like a robot ๐ค
Send them stickers.. They love to also smile like you do when you here "how do I make payment"
Implementing these 3 things will make you 1% better everyday.
To your success
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