Your Network Is Your Net Worth.
Since the day a human was born they want to become famous and they wish to be known by everyone. Man want to be in relation with others as this is the need of man that he wants to be in relationship with some person as he likes or not. Also in Maslow’s Hierarchy, the third level of human needs are seen to be interpersonal and involves feelings of belongingness. This need is especially strong in childhood and it can override the need for safety as witnessed in children who cling to abusive parents. Deficiencies within this level of Maslow’s hierarchy — due to hospitalism, neglect, shunning, ostracism, etc. — can adversely affect the individual’s ability to form and maintain emotionally significant relationships in general.
Social Belonging needs include:
Friendships
Intimacy
Family
According to Maslow, humans need to feel a sense of belonging and acceptance among social groups, regardless of whether these groups are large or small. For example, some large social groups may include clubs, co-workers, religious groups, professional organizations, sports teams, gangs, and online communities. Some examples of small social connections include family members, intimate partners, mentors, colleagues, and confidants. Humans need to love and be loved by others. Many people become susceptible to loneliness, social anxiety, and clinical depression in the absence of this love or belonging element. This need for belonging may overcome the physiological and security needs, depending on the strength of the peer pressure.
“Weak ties” will improve your chances of success
The No:1 predictor of career success is the size and openness of your network, or “the strength of weak ties”. That means that it’s not enough to simply network within the bubble of your industry or profession — you have to branch out. Meet with people outside of your immediate sphere of influence, and get comfortable forming those weak ties.This will pay off in spades in the long run.
Also don’t expect to build up a network for the moment when you need to make a lot of sales. No one wants to meet with someone who reeks of desperation. Instead, build up your network before you need it — because people will smell the fact that you’re reaching out only to get something.
Networking isn’t about selling a specific product or service.
No surprise: Most people suck at selling. And that fact directly correlates to another fact which is that most people deliberately network only to sell a specific product or service.
So, you can’t just focus on selling, even if that is your goal; that’s tacky. Instead, approach networking as a way to practice relationship-building. Your networking efforts should largely be product- and service-agnostic.
The best salespeople today believe that the best part of their business are the relationships that they build.
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