CEO ladyofpolicy collections
A clear description of the goals of your business plan?
Although currently I have many other means of getting money and side business, my business still remains my online perfume shop. Perfume is something I love so much because it changed a lot about me especially my self esteem and courage from childhood,yes....actually when I was a bit younger staying in the village with my small family,I engaged in a lot of hard labours for survival and this alone made me developed body odour,but in subsequent time of my life I learnt how to defeat my challenge by using the best products I can lay my hands on to bath,apply deodrants and wear perfume and with time the body odour disappeared,so this is where my passion of running a brand of perfume came from and today I can stand anywhere because I no longer smell. The childhood experience of body odour made me pick interest perfume business and general beauty products.
So my business plan is very simple, running an online store where I will be selling different types of perfumes to different people at different locations at the same time. It's no longer a new thing to take a business online because people have gone digital and spend most of their time on the internet.
The plan for this great business is to import and sell good and quality perfumes,body spray, deodrants and cosmetics to both wholesalers and retailers. Although the plan have started online already through my social media handle,am still working hard to make it officially an online shop just like JUMIA.
How to prepare your business plan?
Like I said earlier,my business plan has already been prepared and written down so the plan is as plain as my life and am running with the mandate. The plan is to have one of the biggest online store just like JUMIA and it starts by creating a standard website,from there migrate to building the online store. But first, before going big my social media platforms like Twitter, Instagram,tiktok are currently my online shop,the bigger plan is coming.
Define your business target?
Each business has its target audience,either aged people or youths but my target audience is everyone I can find online. Every individual needs deodrants although some persons don't like it,so every internet user who shops perfumes and deodrants is my target. My business provides solution and solves problem of body odour and natural having a good scent so aside from people that has allergies to smell,every other person is my target.
Write your business plan?
Sample of my available products
My business plan has already kicked off through my social media handles. Next thing in my agenda is to start running quality ads on Facebook,tiktok and other high ranked apps to create more awareness. After the awareness campaign,the next is to build and develop the online store. Also since I wish to major in importation,I've already met with a friend of mine that is into the business and the plan is for him to introduce me to the companies he buys his products from and this plan will be executed next year. In terms of logistics and delivery,a friend of mine runs a logistics company so I will partner with him. The above listed plans are the steps I've drawn already as my business plan.
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