the effectiveness of the desired political change and change, because of its direct impact on the convictions of the individual, especially in countries and societies that seek progress and growth.
It is important for the media to have the opportunity to speak within the legislation and laws in force, considering that one of the reasons for success in achieving the required persuasion and influence in any process is the professionalism of employing the media in line with the state’s efforts to modernize, and the presence of local newspapers and audio-visual media up to The public is an essential step to achieve this link between the media and the effect of change and support it in the highest treatment.
The role of the media is no longer minor, but with an evolutionary view of the role of the media in political development, it can be said that the media plays an active role in issues and topics of a national nature. With the beginning of consultations and meetings following the King’s call to revive political life and achieve a real balance to amend laws that guarantee the achievement of reform with all its objectives, attention should begin to be given to specialized media in various fields, including newspapers, radio stations and television channels, with a large share of the national level, so that this type of media has an important role. It is essential in the various stages of modernization and development, especially in countries that are moving towards realizing these visions at the first level. The word is a responsibility, hence the importance of the media that conveys this word. The media has gone beyond the role we were accustomed to, despite its strong influence at all times, but now it has become a lethal influence, until it has become the means that transmit ideas, actions and actions and has the ability to persuade and create a public opinion that is hostile or supportive of the issues it raises on the viewer or the recipient.
The various media outlets must also adopt professional codes of conduct in their work, from the necessity of having credibility and objectivity, and to make the interests of the people and the nation a lofty goal by raising the status of positive values and the state’s endeavors, and not to play with titillation of emotional feelings and away from fueling ethnic tendencies and other factors of discord. . And that this requires the need to create a moderate media discourse characterized by professionalism and responsibility, and works to spread and build a culture of positivity and combat extremism and terrorist thought, and to rule the professional conscience, and to put the constants of the state in mind, and to rise above the chasm of doubt, and to search for points of assembly And convergence, and they are many, and to look with optimism at things without turning a blind eye to what he sees of the negatives, but without noise or exaggeration, and this topic remains on the media table.
