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So it has become almost a ritual that each time I leave Blurtfor a long time, it's because I'm learning something new. Well, this time is no different. I've been away for some months now, primarily because I've been busy with my internship after medical school. But, I've also been learning a couple of things and one of the areas I've delved into is copywriting.
So you’ve finally decided to take up copywriting as a career, and now you have to figure out how to start. Well, there are plenty of ways to begin, but one of the most challenging is figuring out how you can begin your journey as a writer. Yes, after all the research into this field and the time spent thinking about it, now you need to put that knowledge into practice. But perhaps the hardest part is where we usually stumble – coming up with ideas and topics we can write about. After all, what kind of ideas should a writer have? As we all know, good ideas are like gold. If you want to succeed in anything related to communication or marketing (which includes copywriting), you need good ideas. It’s not that they don’t exist; rather, it’s just that they appear when you least expect them to. However, if you feel stuck on where or how, to begin with, this career path or any other endeavor you might be pursuing right now, read on for some helpful advice on how artificial intelligence can assist in copywriting as an assisting tool.
AI and its role in copywriting
Before we dive deep into the ways that AI can assist in copywriting, let’s first talk about what it is and how it works in general. AI stands for artificial intelligence, which is a term that’s used to describe computer systems that are designed to simulate human thought processes. For the most part, people can divide AI systems into two categories – strong AI and weak AI. Strong AI refers to a machine that has enough intelligence to be able to think and act like a human being would, while weak AI is a computer system that can learn and adapt.
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How can Artificial Intelligence assist you in writing?
Since writing is all about words and the way we use them to communicate, it makes sense that AI can assist in copywriting. After all, words are the foundation of every marketing strategy, advertisement, and sales pitch. Having the right words, in the right order, and the right tone can make or break your writing. And while you may feel confident in your abilities as a writer, even the best writers can struggle to find the right words. It may take you hours to write a few pages, especially if you are trying to perfect them. This is where AI can assist in copywriting by helping you find the right words.
Helping with recognition and recall of words
As a writer, you may have your method of organizing your words for each project. You may have a notebook or a file on your computer dedicated to each project you are working on. However, even with a system like this, finding specific words can be a challenge. Let’s say that your project is about organic food, and you want to write about how organic food is better for you and the environment. You’ve already done your research, and you’ve come up with a few ideas for your article. However, now you have to start writing, and you can’t seem to find the right words.
Finding synonyms and antonyms of words
This is where AI can assist in copywriting by helping you find synonyms and antonyms of words. Let’s say that you need to write about the health and environmental benefits of organic food, but you’re not sure how to word it. Now, you’ve done your research, and you’ve found a few different reasons why people choose to eat organic over conventional food, but you can’t quite put the words on the page. Now, you can open up your favorite AI writing tools, such as Grammarly or Yoq Writer. With these tools, you can type in the words you need and then hit a button that says “synonyms” or “antonyms.” Within moments, you will have a list of words that you can choose from and use in your writing. This can help you get your point across while using fewer words and writing in a more concise manner.
Finding adverbs and adjectives that can enhance your writing
Another way that AI can assist in copywriting is by helping you find adverbs and adjectives that can enhance your writing. You may already know that you should try to use as few adverbs as possible, but what do you do when you need to use one? You may have the perfect phrase in mind, but the words just don’t seem to fit. However, with an AI writing tool, you can type in the phrase that you want to use and then select the option for “adverbs.” Now, you will have a list of adverbs that you can use in your writing. This can help you to create a more descriptive piece of writing without overdoing it.
Finding out which words are most effective for your audience
Another way that AI can assist in copywriting is by helping you figure out which words are most effective for your audience. After all, there is no such thing as a universal word. Each word has different meanings and connotations, depending on the reader. While some words may appeal to a broad audience, others may be too specific. This can make your writing less appealing to your audience and less effective. Luckily, you can use an AI writing tool to help you find which words are most effective for your audience. You can enter the different words that you want to use in your writing and then select the option that says “word cloud.” A word cloud is a visual representation of the most commonly used words in a piece of writing. You can then see which words are the most commonly used and which ones are least used.
Conclusion
Now that you know how AI can assist in copywriting, it’s time to put it to use. Whether you’re writing an article for your blog or creating an advertisement for your business, you can use these tools to help you find the right words. This can help you to save time and create more effective content. After all, the goal of writing is to get your message across while appealing to your readers. This is why it’s important to use the right words, in the right order, and the right tone. This can help you to engage your audience and make them want to take the next step.
See you in my next post :)