The Power of Trust in Marketing: Why Building Credibility is More Important Than Selling.

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It can be quite challenging to comprehend and articulate the human emotion of trust. The rules don't always make perfect sense, and it's elusive. As distinct as the person experiencing it is, in actuality, the trusting emotion. Nevertheless, once you have it, you have a connection with that audience members that can result in a number of positive outcomes, including, naturally, new business for that specific firm or organization.

In general, customers—both business to business and consumer—do not trust marketing. And WHY would they do so? Our culture has produced a situation where businesses believe it is completely ok to harass, nag, text, email, and otherwise savage a potential consumer or client until they submit and make a purchase. That is, after all, the plan.

I think the main objective of ANY marketing campaign should be building trust. If this were the case, you would expect to see some tactical adjustments from these businesses, who are frequently more focused on tactics than on strategy. When a business or brand is reputable, you can:

1 . Speak more openly.

2 . Find out more about the true requirements and desires of your audience. Reputable companies that pay attention to their consumers can provide some incredibly interesting information.

3 . Errors happen—everyone does—and having a trustworthy bank account is crucial for those rare occasions when you need to take out cash.

Redesigning the brand message, producing excellent content, public relations, influencer marketing, and a lot of social media reinforcement and listening are some of the strategies of these marketing campaigns that may and should be used.

However, we don't just "do" methods; instead, we carefully consider the best way to establish credibility and put our customers in a winning position. We also completely crush any competitors, who, incidentally, are preoccupied with "selling stuff" and have overlooked the importance of "building trust in the brand." It's not even a fair contest, frankly. Because anything else is just marketing after you have trust.