we need to create our own sensible frontend with a sensible short address and main domain, not a subdomain for another domain like now. for example, when I got involved in the promotion of blurt, it's hard for me to promote our free frontend because no one will even remember such a domain (I sometimes make a mistake when I enter it on devices where I don't have a remembered page.)
However, of course, you have to pay for such a domain somehow. for the com domain, it will cost PLN 60 in the first year and then, around PLN 500 per year. Oh and @fervi has to agree to rewrite his frontend.

plus own branding

That would be a big step. Unstoppable, unfortunately, censorship, but we can bite other frontends thanks to branding with strong slogans and promotion to the point that they will see that such tactics do not pay off because people are fed up with censorship everywhere.

In turn, as long as we make sure that censorship from the blockchain level is not possible, you can not care who creates something on other frontends.