ach, my original comment was lost in blurtie-blizzard.
yeah NLP.
That strapline always annoyed me, so at one point I sat down to think why! ;-)
Just Say No! is equally as powerful as a mantra
I analysed that at the same time, and why that campaigned was pulled.
Everyone I knew thought it was laughable at the time.
Say NO to DRUGS!
ANY DRUGS!
And thats what is needed - some bullshit propaganda mantra that everyone believes - that can be turned on its head - and weaponised against itself.
Just say no! might work again. not sure. but is a great example of what I mean.
I grow my own, how do I say no to me?