In the early 1980s it seemed to be a common occurrence for computer companies to enlist celebrities for their ads. Commodore had William Shatner for the VIC-20, Tandy had Isaac Asimov for the TRS-80, and Atari...they chose Alan Alda. Now Alan Alda was certainly a well known celebrity and probably the most famous of all of these at the time. However, it would seem to me that going with sci-fi icons to advertise your computer was a much better way to go. But maybe it was the ringing endorsement of "It's going all the time!" that sold Atari.
Read more: https://www.megalextoria.com/wordpress/index.php/2018/12/30/alan-alda-for-atari-xl-computers/
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