𝗜𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝘀𝗲𝗹𝗹𝗶𝗻𝗴, 𝗴𝗶𝘃𝗲 𝘃𝗮𝗹𝘂𝗲: 𝗛𝗼𝘄 𝘁𝗼 𝗴𝗶𝘃𝗲 𝘃𝗮𝗹𝘂𝗲

𝗜𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝘀𝗲𝗹𝗹𝗶𝗻𝗴, 𝗴𝗶𝘃𝗲 𝘃𝗮𝗹𝘂𝗲

A customer will buy your product or service because they anticipate enjoying a value that they would not have in the absence of your product or service. People are not only looking to buy, they are thinking about the results the product will give them.

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿; quality, quantity, price (choice/convenience), and source of supply.

𝗛𝗼𝘄 𝘁𝗼 𝗴𝗶𝘃𝗲 𝘃𝗮𝗹𝘂𝗲?
•Don't jump into your sales pitch too early
•Communicate how your product provides value to the customer
•Focus on teaching its use instead of selling
•Keep a personable approach (make interaction easy and retain relationship)