Games, Memes, Onboarding and Circular Economies

in r2cornell •  10 hours ago 

Do not forget for a second that the purpose of cryptocurrency is to build a better alternative to the traditional finance system similar to how social media became an alternative to traditional (now called legacy) media. Another example would be Telegram and WhatsApp did to SMS or what cars did to horse carriages. This is a massive undertaking with many obstacles in the way. We need a decentralized and widespread mega campaign to accomplish this goal. Merely building something and waiting for things to work out is not going to work. History has more than sufficient proof on this statement.

Telegram Game Before Telegram Games

Tap2Earn games became a massive success on TON (Telegram Open Network), onboarding millions of users to cryptocurrency and Web 3 gaming. The hype seems to have died down now. These projects were not the most sustainable in what they were doing. What they accomplished was a top tier marketing campaign for TON DAPPs. Now there are millions of users on TON that are experienced in using DAPPs and playing around with cryptocurrencies. If you look at the gameplay of @risingstargame, you should be able to see some similarities. Easy to get started and remain engaged is one of them.

There are many wonderful games on HIVE. I have large investments (at least large for myself) on some of them. I have attempted to onboard users to these games. Affiliate Rewards are one of the incentives. Even without the affiliate income (I have earned less than 10K STARBITS), there are other incentives present for HIVE investors. What is expands the use of our blockchain is greatly welcomed. @risingstargame has been good with their onboarding as you can see below.

This is only a list of users brought to HIVE after INLEO started their affiliate program. Instead of creating their own onboarding funnel, @risingstargame is using the battle tested and refined onboarding experience of INLEO while earning $LEO for introducing users to INLEO microblogging + rabbit hole of a variety of other features.

This is a system we must expand and scale during this bull market. This is the easiest time to bring in more users. We are living in a time where the president of the current strongest nation on Earth launch his own Memecoin on Solana; only to get followed by the first lady doing the same.

Nigeria is Ahead The Curve

I knew Nigeria was doing great with cryptocurrency adoption compared to most countries. The results of this report by beats the expectations I had about Nigeria in a very positive way. Consensys is the company behind MetaMask and they have an incentive to be accurate with their results. No survey is going to be perfect. Take the information presented with a grain of salt.

Focusing on the developing world has many advantages (including promoting the original ethos that gave birth to cryptosphere). Since the cost of living is very low in these countries, even a small amount of cryptocurrency can make a massive difference in these people's lives. Their banking systems are not as established as in developed countries and citizens are more willing to try out new financial technologies. Many of them already have budget smartphones and 4G coverage.

Users Are Slowly Flocking In

Look how far the statistics have improved since the previous month (which already had a large improvement due to the partnership with @dashpay). These statistics can be explored here. @leofinance is using a privacy friendly alternative to Google Analytics.

Nigerians lead when it comes to INLEO. There is an abundance of visitors from the developing world. It is difficult to find a good free alternative to Alexa. This is what I could gather about @risingstargame visitors.

The referral program and the articles from various front ends have helped the website amass a good number of backlinks. I tried some search results on Brave and realized we have a Wiki Page that even include a detailed section about Navigating HIVE.

Games Elevate Circular Economies

What @thedessertlinux loved about INLEO and wanted to foster a partnership was the ability to earn $DASH through social media engagement. These earnings are in reality, just the regular rewards on HIVE (including Layer 2) converted through LeoDEX that use @mayaprotocol on the backend along with HAT (HIVE Aggregation Technology).

When there are more individuals earning cryptocurrency, it becomes easier to convince theme to skip the banks and fiat and directly spend their cryptocurrency. When there are more users, it is easier to onboard more merchants. If it is easy to spend cryptocurrency, more users will be willing to get paid in crypto for at least a few gigs.

On top of all of these things, merchants get to skip the massive processing fees of the traditional finance system. These fees can eat up as high as 5% of the what customers pay to the merchant. I have seen cases where shops give an extra 5% discount to cash customers when they have a promotion.

I called this cycle as the early majority adoption cycle for crypto.
Trump (one of the most famous and powerful people on the planet) launching a memecoin on Solana (not even a top-4 blockchain by market cap) really shows we're here.
Next cycle is early mass adoption: 4 years from now you'll see probably at least 1 out of 5 people using crypto or a blockchain regularly.
Remind me in 4 years, let's see if Lynxtradamus is right again!

Games + social media is the best way to create an Endowment Effect IMHO. Airdrops are often filled with Airdrop hunters and the users that come may not engage heavily with the projects in question. Games + social media makes this engagement process harder to exploit while simultaneously being a great way to build a community.

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