Apple is making substantial strides in the world of artificial intelligence (AI), with reports suggesting an annual expenditure of $1 billion dedicated to the development of generative AI products.
This investment is seen as a move to catch up with competitors such as Google, Microsoft, and Amazon, all of whom have already introduced AI-driven products and features.
While Apple already employs AI in its products, it has yet to launch a generative AI product comparable to OpenAI's ChatGPT or Google Bard. Instead, Apple's AI technology is primarily focused on enhancing features like photo quality and text autocorrection.
Apple has been working on its own large language model (LLM) framework, referred to as Ajax, and a rumored chatbot internally known as Apple GPT. Notably, these developments have not been integrated into Apple's products as of now.
The company's vision includes the integration of AI into various aspects of its ecosystem, including Siri, Messages, and Apple Music. In the case of the latter, Apple aims to use AI to create auto-generated playlists, similar to Spotify's collaboration with OpenAI. Additionally, Apple is exploring the application of AI in Xcode to support app developers in their work.
Key figures at Apple leading these AI initiatives are John Giannandrea, the Senior VP of machine learning and AI strategy; Craig Federighi, the Senior VP of software engineering; and Eddy Cue, the head of services.
It's worth noting that Apple's specific plans and the timeline for these AI integrations have not been officially confirmed, as an Apple spokesperson was not immediately available for comment. This significant investment and development in AI underline Apple's commitment to enhancing its products and services with cutting-edge AI capabilities.