Twitter users may soon see the social media company ditching its famous blue bird-shaped logo for a 'X' as part of a big overhaul, according to Elon Musk, who announced the plans in a series of tweets.
Musk hinted that Twitter will be renamed 'X' in the near future as the first step toward becoming an all-in-one platform. "If there's a good enough X logo posted tonight, we'll let it be our official logo tomorrow worldwide," Musk stated in one of the tweets.
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Brand modifications could comprise changing Twitter's color scheme to black, deleting Twitter's blue bird emblem, and changing the name to a 'X'. This corresponds to Musk's tweets and a poll he performed.
The decision to rebrand to "X" was met with varied reactions from the cryptocurrency world. While some were upset by the shift, according to a March Hypebeast study, Twitter has become a bastion for the crypto community, with over 1 billion tweets about crypto between 2020 and 2022.
Twitter is an icon, according to Trust Machines Chief Marketing Officer Dan Held, who adds that Musk is insane to rebrand as 'X. However, there are many who endorse this theory, claiming that a super app like 'X' has been Musk's vision since leaving PayPal, and alluding to Musk's October tweet, which hinted that purchasing Twitter was the catalyst for creating 'X.'
Jeff Zirlin, co-founder of Axie Infinity, recommended keeping the name Twitter but adding a crypto wallet named 'X' for users to spend and pay the platform's founders.
"X will have seamless interactivity, support for multiple media formats, and payment and banking features, a feature Musk is reportedly seeking to support crypto," Twitter Chief Linda Yaccarino wrote in a tweet on July 23.
Although Musk has already claimed that artificial intelligence will be used to detect public opinion manipulation, Yaccarino stated that the next app will also be driven by artificial intelligence.
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The rebranding comes after Musk admitted on July 15 that Twitter's ad revenue had dropped by half and the firm was significantly indebted, though it's unclear when the revenue decline occurred.