Image by Zach9222 from Pixabay
A man once told a story about himself in his book,
He said,
“I didn’t know anything about the sales game when I went into it as a boy of twenty one.
Salesmanship was not taught then as it is today.
I became one of the pioneers of sales talk, teaching the art of salesmanship
but, I found that I couldn’t sell unless I had confidence in the things I was selling.
I was selling pianos and organs from house to house.
I tried to sell an instrument in which I had no confidence.
I was an utter failure. 🥺🥺🥺
I went back to the office and asked the manager which was the best piano for such a price.
He told me, I went to the factory to find out all about pianos.
I wanted to know how the things were built.
I went through the factory and studied them until I knew everything a young fellow could learn about the instruments.
Then I went out on the road.
I knew that I had the best thing on the market for the money.
I knew that if I could get a piano into a house and get the boys and girls to practice, it would change the future of that home.
I went out to help the community. I succeeded.
It was so easy to sell when I had the right mental attitude towards people.
I was trying to bless them.
I was trying to help the folks who bought.
I SOLD TO PEOPLE WHO HAD NO MUSIC IN THEM.
I SOLD TO THEM BECAUSE OF THE EXCESSIVE, BURNING DESIRE IN MY HEART TO MKE THEM HAPPY.
THAT IS THE THING WHICH SELLS.”
I hope this story was able to point out something to you. If you would, read,read and read again until it sticks inside of you.
Till I write you again