"I understand that it’s out of my control, but in the end, Pepe is whatever you say he is,
and I, the creator, say that Pepe is LOVE ." - Furie

Join the #SavePepe campaign, to associate the symbol with positivity.

As part of that campaign, Furie collected hundreds of "positive or peaceful" versions of Pepe to store in an online "Peace Pepe Database of Love".

Source: https://www.nbcnews.com/news/us-news/pepe-frog-creator-wants-make-him-symbol-peace-love-n779101