The past few months have seen an explosive uptake of nonfungible tokens (NFT) as crypto artists, gaming enthusiasts, musicians, celebrities and now fast food chains deploy the technology in various ways.
Fast food giants such as McDonald’s, Burger King and Taco Bell are taking to NFTs because of their capacity to enable gamified promotions and distribution of their products and services.
Here is a quick look at emerging NFT adoption in the fast-food sector.
Taco Bell
Taco Bell is a popular fast food brand in the United States thanks to its Mexican-style products. In a March 2021 marketing campaign, Taco Bell launched a new NFT collection emerging as the first among fast-food chains to offer collectible tokens.
Taco Bell NFTs (Taco Art) comprise artistic illustrations of its fast-food offerings, with some buyers paying upward of 10 Ether (ETH) for one Taco Bell NFT. According to tweets from the restaurant chain, earnings generated from the sale were donated to charity.
Burger King
Not one to be left behind, Burger King announced its entry into the NFT space with the release of a range of digital collectibles under a marketing campaign dubbed “Keep It Real Meals.”
Every Burger King customer will be able to scan the QR code that comes with their meal to receive one of three collectible game pieces. Once a player receives all three, they will receive a fourth token that could be a reward of a digital collectible, a year’s supply of burgers or a call with one of the campaign’s celebrity spokespeople.