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Strategic Partnership between IPX and Chiru Labs
Chiru Labs announced its partnership with IPX, a global IP platform that created the popular LINE FRIENDS characters loved by millions worldwide.
Starting as stickers on the LINE messaging app (200M MAU), LINE FRIENDS characters have become globally recognized IP.
IPX has revolutionized the character IP business by forging innovative partnerships & collaborations with the world's most renowned brands, such as BTS, Netflix, & Starbucks.
Chiru Labs venture into the next frontier of IP using web3 technology.
The Partnership includes collaborative content between our IPs, retail distribution at LINE FRIENDS stores, and immersive IRL(In Real Life) activations that combine the two worlds.
The partnership starts with the BEANZ and LINE FRIENDS IP, with the potential to expand to other IPs within their portfolios, including web3 friendly IP managed by @cripco_official, IPX's dedicated web3 partner.
Source: Xangle