Getting too much of anything is probably bad for your health. Caffeine, the stimulant, is often included in foods, beverages, and supplements. However, the dangers of overdosing on the stuff can be quite serious. Some beverages, such as espresso, can contain a toxic dose of caffeine that can actually cause death. If you have a caffeine allergy, you should consult your doctor before taking a drink. Also, decaffeinated coffee isn't necessarily any better than the real thing.
There are many factors to consider when determining how much repetition is too much, too little, or just the right amount. There are numerous studies and guidelines to guide the process. One study, the Effective Frequency study, found that a recurrent message was likely to increase engagement with the advertiser. Another found that low to moderate repetitions are associated with greater recall. Some marketers disagree on the exact formula for repetition. For example, while there is no definitive rule of thumb, one theory posits that low frequency repetitions can be more effective than higher repetitions. A family of advertisements with similar messages may reset this equation.
The most important question is, what are the most effective repetitions to use? This is a complicated question because no two people are exactly alike. It is important to remember that every person is different and what works for you might not work for everyone. It is also important to take into account your audience. This includes not only people who read your work, but also your boss. You may have to decide how much repetition you're willing to accept before you go ahead and print out that new ad.
The two-factor theory of repetition tells us that it can be beneficial to repeat a call to action, particularly in radio ads. For example, a study by the University of Illinois found that a recurrent message was associated with higher engagement with the advertiser. In the context of a jury trial, repetition might prove to be the key to winning your client's case.
While the best way to find out how to choose the best repetition is to study your audience, a few heuristics may be useful. For example, if your audience has a preference for a particular form of communication, you might want to experiment with more than just text or audio. Some researchers have found that the same message can be repurposed for a variety of mediums, such as PowerPoint or even voicemail. This can be a good approach if you are looking to engage an unsuspecting jury. The same is true if you are trying to persuade a reluctant juror. Alternatively, if your client has a caffeine allergy, you might want to consider decaffeinated coffee, tea, or other products that do not contain caffeine. This can be done by cutting back on the caffeine slowly and gradually. The most important step to taking is to make sure your choice of medium is the best for your client.
Very interesting