If you're referring to romantic love, a number of factors may be to blame if the person you really like doesn't return the favor. This is one piece of advice I would want to give you before I start listing some of those reasons: "Never plead, dissatisfy yourself, pretending to be someone else who you're not, or entice anyone to love you." Nobody deserves your love and attention if they can't accept you for who you are.
However, the question is somewhat vague because it doesn't mention how long you've known this person or the degree of your friendship. Let's assume you two are acquaintances or buddies. If so, the following reasons may be the cause of her lack of love in return:
1 . She has placed you in the friend zone if you behave like a friend in front of a woman you like, unless she is genuinely interested in developing a relationship with you. If not, she would be more than happy to keep you imprisoned in the friend zone.
2 . She is not attracted to you: A woman who finds you to be sexually repulsive would never contemplate being in a relationship with you since you don't fit the profile of the kind of partner she would want. Building a relationship and finding true love depend greatly on attraction. It would be challenging for her to adore you if she doesn't find you attractive.
3 . You haven't made your objectives clear to her; if you had, most people would have left the friend zone long ago and would not have remained there indefinitely. In the hopes that she would receive the message, they continued to be polite. Open your mouth, my friend, and tell her how you feel about her. Let her know that you want to go on a date with her.
Dates are not taken by friends. You lose your chance to win her heart the more you remain silent and are relegated to the friend zone. Tell her what you feel for her with confidence as you speak out. You would be better off knowing where you stand with her than continuing to hold out hope in a dismal situation.
4 . You're trying too hard to grab her attention, which makes you act like a sissy. And no woman would choose to be with such a man. You need to be yourself and let her accept you for who you are. If you want to get a lady, don't strive to be somebody you're not or to show off. You act and seem foolish in front of her as a result.
Whenever she is there, just be yourself and don't feel like you have to prove anything to her. Acting like a sissy won't change her opinion of you if she doesn't accept you for who you are already. Stop attracting unnecessary attention from your crush because it can make some of them want to tread you under their feet.
5 . She has a boyfriend, therefore being kind to her in the hopes that she will break up with her boyfriend is a really stupid move. There are lots of single women who would enjoy your company and return your romantic gestures. Don't continue wasting your time on a woman who is still in a relationship. It makes you appear egotistical and foolish.
There is nothing you can do to influence a lady's decision if she refuses to return your love gestures. Stop wasting your time on those who don't think you're worth them and go on to someone who would be happy to have someone like you. If you know your way around, you are actually worth considerably more.