It's all about context. Without the context, you wouldn't be able to make an intelligent decision. And without the decision making, you wouldn't know which context to use.
That's why it is important to understand the context that the decision maker is in, and apply that understanding to the decision.
In this case, the two contexts are money and time.
You can't decide where to spend your time and money without knowing what matters most to you.
Here is a simple example: I have a car that is on its last leg, and need to buy a new one. I decide to buy a used car on eBay, and find a good deal. The seller says the car is in excellent condition.
Then, after driving it for a while, I find out that the engine has a few issues, and will cost $2000 to fix.
That's the first context I need to know.
Now, let's go back to that car dealer that I talked about earlier. They say they are a luxury dealership. They have a nice showroom, a great staff, and great vehicles.
They offer financing at the dealership, and have a great reputation for being very honest with customers.
Now, if I am looking at buying a $20k luxury car, I will go to this dealership.
What matters the most to me is the car, not the context. I don't care about the dealership or the sales staff. I care about the car.
So, when I go to this dealership, I look for that context. The dealer gives me lots of information about the car, including the mileage, how it was treated, and many other facts and statistics.
The next thing that the dealer tells me is that the engine will cost over $6000 to fix, and they cannot guarantee the car will run for the life of the warranty.
Now I have a choice. I can either take a new car with this engine for $20,000, or a new car with a brand new engine for $25,000.
I want a new car with a new engine. I don't care about the context. I care about the decision.
If I have the knowledge that I can get a better engine for less money, then I go for the new car.
On the flip side, if I am in a tight financial situation, I know I can't afford to have this kind of engine in a brand new car.
So, when I go to this dealer, I tell them what I can afford, and they show me the options they have. They show me the same car I found before, but they also show me a car with a good engine that I can buy for $12,000.
This is the perfect time to apply the second context. I have to look at how much money is left in my budget after spending the $2000 to fix the engine.
If I need to spend the money, then I can't afford a car with