As the competition for attention and wallet share grows more competitive, brands are under pressure to come up with creative ways to stand out from the crowd. One tactic is to produce the magic moment, which is simply a memorable experience. This is a great idea, as it helps customers feel that they are appreciated and that the company is putting in the effort to help them.
The creation of a magic moment has many advantages, from increasing retention to increasing customer loyalty. For instance, it will likely elicit the best possible customer service from your staff. Plus, it will likely result in a happier customer and a more positive impression of your brand.
The Magical Moments program in Disney World is a good example of how to make magic happen. In this program, staff members are given the freedom to do good deeds to create a magical experience for guests. It's not unusual for a cast member to intervene when a family is in need of a helping hand.
What is the magic moment? Magical moments occur in the moment, and they aren't just something you get for asking. When it comes to customer service, the smallest act is the most important. A smile goes a long way in calming a tense customer.
The best Magical Moments happen when you take a customer's experience to the next level. For example, you could make the customer's first day at work a memorable one by giving them a free swag bag or a voucher for a discount on a future trip. Another trick is to use the company's mobile app to send the customer a notification when the time is right.
To get the most out of this trick, you'll need a little bit of luck. You'll also need to be smart about what you're presenting to your customers. You could just give them a random swag bag but you'd be missing out on the magic a customer would experience if he or she had an actual experience.
One way to do this is to make the best possible product. Creating the best possible products is a daunting task but there are ways to make it easier on the client. Using digital tools like big data and social media to understand the customer's journey is one way to do this. By incorporating these tools, you can create a more personalized, more valuable experience for your customers.
In the end, it's a matter of making the most of the available technology, which is easier said than done. But if you are diligent enough, you can find ways to make your customers feel special, and you'll be able to reap the benefits in the process.
There are dozens of small tricks to creating a magic moment but the simplest and most obvious is to give your customers the best possible experience. Whether it's a lukewarm meal or a rushed night out, it's always better to do it right than to do it wrong.
Everything is magic