You make money. Now how you manage your money, that's very important. If you keep all your money as liquid, that will not generate any income. On the flip side, if you invest all of your money, you cannot meet daily expenses.
Having a balance between liquidity and profitability can change the whole thing. You invest a portion of the money and you get income from that. At the same time, you have cash as liquid, so you can do different things with that. You can run everything smoothly. If you see any new opportunity, you can grab the because you have enough liquidity.
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