Buying a fresh fish today

Clear Eyes

Look for fish with clear, bulging eyes. Cloudy or sunken eyes could indicate aging.

Firm Flesh

Gently press the flesh; it should spring back and feel firm.

Shiny Scales

The scales should be shiny and firmly attached, not dull or falling off.

Bright Red Gills

If buying whole fish, check the gills; they should be bright red, indicating freshness.

Smell

Fresh fish should have a mild, clean ocean smell. Avoid any strong, ammonia-like odors, as they could indicate spoilage.

Whole vs. Fillets

When buying whole fish, ensure it looks and smells fresh. For fillets, check for any discoloration, excessive liquid, or an off-putting odor.

Seasonality

Know the seasonal availability of the fish you want to buy. Buying in-season often guarantees better quality and flavor.

Source

Consider the fish's source. Freshness can vary based on whether it's wild-caught or farmed. Local, sustainable options might offer fresher choices.

Storage and Transportation

Plan your shopping so that fish is one of the last items you buy, reducing the time it spends outside refrigeration. Transport it in a cooler bag with ice packs, especially on warmer days.

Ask Questions

Don’t hesitate to ask the fishmonger or seller questions about the fish, its freshness, and the best way to prepare it.

Trust Your Instincts

If something seems off or if you're unsure, it's better to skip buying that particular fish.
Once you've purchased fresh fish, remember to store it properly. Use it within a couple of days, or freeze it if you're not cooking it immediately.

By paying attention to these factors, you can ensure a delightful dining experience with delicious, fresh fish!