eg it has taken many people months to come to terms with the fact that logical arguments do not work - they don't work because propaganda is created to stamp "truths" with emotional charges, so when one tries to attack those "truths" the emotions step in as automated self-defence mechanisms. That is knowledge that can be used.
The best counter-propaganda is similar in that one has to go for personal horror and grief stories - all the deaths, and worse, near deaths of the prickd. But those get washed away very quickly and only appear within certain forums. That is also knowledge.
Memes kinda don't hack it, coz they are not personal enough. Anyone who actually enjoys creating such vignettes might think about how to charge them with personal horror. eg "This mother trusted her doctor... she is unable to do so again."
We're up against billions of dollars worth of predators - hence our IDEAS must also be worth billions! ;-)
We shall never be paid, but fuck em anyway!
You're right, reason seldom trumps emotions, particularly when those emotions are parsed in hysteria and hyperbole. The enemies of humanity found out years ago the power of concentrated whining.
Just read Bernays or any NLP book ;-)
Even my kid can do some of it now!! The hard part is UNdoing it.
Like hypnotic suggestions, one can live ignoring them, but that isn't the same as having erased them.
There's also an interesting book = Language of the Third Reich: LTI: Lingua Tertii Imperii by Victor Klemperer.
I'll check it out, language is a big part of control. Klemperer sounds really familiar.
I suspect his more famous works are his "I shall bear witness" diaries as a Jew in Nazi Germany. Truly, astonishingly lucky - he was SAVED by the Dresden bombing.
Bernays' book is part of my collection. I've read it several times.