When I was young (in crypto), we used to get issues of new projects copying the website, whitepaper, and even fonts of other projects to launch their own.
Some don't even bother to edit the whitepaper except to change the project names, and you'll find them skipping one or more links going to the original site.
Now we've upgraded to projects copying the NFT arts of other NFT projects to launch their own. I think originality is everything in NFTs, if you're willing to compromise that for some kind of promised/potential gains, we've got a bigger problem, YOU.