When we look at the HIVE, it appears to be a well rounded eco-system, with blogs, microblogging, gaming, wallets, market... tones of other things, so for me is quite incredible to think of the reason why some major plyers in the crypto world decide to ignore it.
I personally think that it is just a marketing ploy to give space to projects that are nothing but a huge money grab and ordinary user who never even heard of this sort of a community would be reverted into aimless game of gain and loss, instead investing into solid value that we offer here. So, what exactly do we miss in here?
I would say a hype, because it seems that internet breathes and lives based on that. So, why not work on that a little bit, see how competition paint us and how to use it in our benefit.