Over the last couple of years I've become friends or at least acquaintances with a number of comic book creators. Some are artists, some are writers, and a couple are publishers. I see some of them struggle with the same things, which are chiefly getting caught up in internet drama and feuds.
It happens because one of the key things any creator has to do is promote their own work. If you're not doing that, if you're waiting for a publisher to swoop in and pick up your work without having to do any promotional effort on your side, you're going to be waiting a long time.
There are a lot of ways to promote yourself, and some work better than others.
Brian Ball of the comic Rags does a lot of promotion through what he likes to describe as "shitposting." And then he complains when his memes and low-quality shitposts get more attention than his actual promotional efforts. But he did build a small community that sticks with him through thick and thin that way. He also has funded his book through monthly Patreon subscriptions rather than using kickstarter or indiegogo.
Other creators - Art Thibert, Brian Shearer, there are a lot of them - spend a lot of time on YouTube promoting their work by drawing on stream, or visiting other people's shows and talking. This is where a lot of the drama comes in - the more time you spend talking about people rather than talking about work or cool stuff, the more likely it is that you're going to step on someone's foot, or attract some vindictive weirdo who'll drag you through the mud. At the same time, this is also a way to get to some absolutely fabulous levels of crowdfunding success, several of the already established creators that do this hit tens of thousands in funding on their crowdfunding campaigns.
Which one is better in the long run? I can't say, but there's a lot of reputations that can get destroyed in the latter model - just wander onto Twitter or YouTube and look up the word "Comicsgate" if you don't believe me.