Poster 1. Urdu translation reads: This Sepoy (Sipahi) is protecting Hindustan. He is protecting his house and its inhabitants. The best way to protect the inhabitants of his house is to serve the army.
Poster 2. Urdu translation reads: 'Who will take this uniform, money and rifle? The one who will join the army.
Poster 3. Beware! Danger ahead. (Anti-British poster)
The second poster was a material lure to attract poor Indians. 250 years of colonial rule over the Subcontinent made Indian from rich country to a pauper. Local industries were destroyed, which forced people to work for their master. They had no options but to work for the Crown to earn money and support their families.
"British economist, Angus Maddison argues that India's share of the world income went from 27% in 1700 (compared to Europe's share of 23%) to 3% in 1950."
Angus Maddison, The world Economy Vol 1-2, page 638.
"Modern economic historians have blamed the colonial rule for the dismal state of India's economy, investment in Indian industries was limited since it was a colony."
T.R. Jain; V.K. Ohri. Statistics for Economics and indian economic development. VK publications. p. 15."