Los Angeles Lakers, who finished the season as champion and reached the 17th title in the NBA, became the team that lost the most income due to the pandemic.
Los Angeles Lakers, who finished the season as champion and reached the 17th title in the NBA, became the team that lost the most income due to the pandemic.
In the report prepared by the Team Marketing Report (TMR), it was stated that Lakers, who did not play 10 home games and playoff games in the regular season due to the pandemic, lost $ 52.7 million in matchday revenue this season. In the report, it was stated that the cost of 258 league matches that were not played in the 2019/20 season was 694 million dollars. According to TMR data, it was stated that the average loss of the teams was 22.9 million dollars. According to the news in Athletic, TMR used the Fan Cost Index, which was created by calculating team premiums, ticket prices, participation fees and gross matchday revenues while preparing the report. In the 2019/20 season, it was recorded that the Golden State Warriors earned the highest fan revenue with $ 6 million per game, followed by the Lakers with $ 5.6 million in second place. It was stated that the team with the lowest match income was Charlotte Hornets with $ 1.1 million. Commenting on the report, TMR Owner Chris Hartweg; “The importance of fan expenditures and matchday revenues for clubs emerged during this period. The halls may be safe again and the teams may have to make a discount when the audience comes. ''said. The report also included information on how much a family of four spent, on average, when they went to NBA games. While a family wishing to watch the New York Knicks game should have spent an average of $ 901, this amount fell to $ 302 in the Atlanta Hawks game. “The importance of fan expenditures and matchday revenues for clubs emerged during this period. The halls may be safe again and the teams may have to make a discount when the spectators come. ''said. The report also included information on how much a family of four spent, on average, when they went to NBA games. While a family wishing to watch the New York Knicks game should have spent an average of $ 901, this amount fell to $ 302 in the Atlanta Hawks game. “The importance of fan expenditures and matchday revenues for clubs emerged during this period. The halls may be safe again and the teams may have to make a discount when the spectators come. ''said. The report also included information on how much a family of four spent, on average, when they went to NBA games. While a family wishing to watch the New York Knicks game should have spent an average of $ 901, this amount fell to $ 302 in the Atlanta Hawks game.