Royal Enfield: The story of the world victory of motorcycles

in blurtrides •  4 years ago 

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We all have weaknesses towards two wheelers. Due to the speed of these vehicles, eye-catching design, convenience of driving on any road and lower price than four-wheelers, they have been considered as the main means of transportation for both rich and poor. In fact, it is easy to see the front of a motorcycle with a different design than the one we usually see. One such British-born motorcycle company is Royal Enfield. Those who make some motorcycles that are an object of attraction to people of all ages.

History

Royal Enfield has a long history. Although the imperialist state was born in England, the company rose to the top in India, one of the centers of exploitation in England.

In 1851, George Townsend, a merchant in Redditch, England, set up a sewing machine needle factory and set up several machines for metal work. In 182, Townsend's son began making bicycle saddles and forks with the help of factory equipment. In this business he sees the face of profit. He had the equipment to make bicycles. So in 18 he started making and selling bicycles called 'Townsend and Acosis'. Unfortunately there was fierce competition in the bicycle market at that time and the company suffered a loss in 1891 due to poor marketing plans.

The company was commissioned by Albert Eddy, a Birmingham sales manager, and Robert Walker Smith, an engineer, on the advice of Townsend's consulting bankers. Albert Eddie was an ambitious man. In 1892 he changed its name to Eddie Manufacturing Company Limited. Many fine machinery making machines are installed in this factory. In 1897, Eddie was awarded a contract to manufacture equipment for the Royal Small Arms Factory in Enfield, Middlesex, from which the name Royal Enfield was born. In the same year, they bought a company called New Enfield Bicycle Company Limited and started manufacturing all kinds of bicycle equipment from here in 1896.

Gradually as motorized bicycles became popular in England, the Enfield Company also decided to make motorcycles. After two years of trying, Enfield launched their first 239cc motorbike in 1901.

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