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History is for the brave, the creators of history are also the brave people. Michio Suzuki, the founder of Suzuki Motor Corporation, tells the story of a brave man we were telling the story of innovation from mechanical loom to dream car. He started thinking about building a motor vehicle in the mid-1930s and even built a prototype of a car in 1938, but he was still unsure of its success. So these innovative activities were going on under the banner of the loom construction company. And in this way more than a decade and a half has passed.
In 1954, Suzuki made a major decision to make motorcycles, and then his company began to manufacture 6,000 motorcycles per month. Then he changed the name of the company. Suzuki Loom Manufacturing was renamed Suzuki Motor Corporation Limited.
This race track, which is difficult to build in motor vehicles, has never looked back. After launching another successful motorcycle 'Koleda' in 1955, Suzuki Motor has reached out to something bigger. That same year, they launched Suzulite, the first light automobile made in Japan.
Suzuki has always dominated innovation. The same trend continued in the automobile industry, as they did in the early days of the motorcycle market, which revolutionized the way they responded. The Suzulite automobile had front wheel drive and four-wheel independent suspension. As well as the rack and pinion steering; This feature was not available in most other automobiles on the market for the next half century.
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Suzulite's unimaginable success makes Suzuki Motors a major force in the automobile market. To commemorate this achievement, they adopted the letter 'S' as their symbol. In 1959, they introduced 360 cc and two-wheeled 'Suzulite'. A couple of years later, they set up a lightweight truck manufacturing plant in Ichi and launched their first lightweight truck, the Suzulite Carry. From then on, they regularly market new models of commercial vehicles (trucks, pick-up vans, etc.). But for a long time, Suzuki did not have a separate automobile plant. Fifteen years after the first automobile marketing, in 1970 they set up an automobile factory in Shizuka.
In the words of Jitsujiro Suzuki, the third president of Suzuki Motors, their company's goal is: 'Value Packed Products', through which buyers can access the best products at the lowest possible prices. With their relatively low production costs and the need to meet the needs of buyers in Europe, North America and developing countries, the path to globalization of the Suzuki Motor is paved.
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