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The internet of today consists of a variety of websites, programs, and platforms. They are not interoperable or data portable because they are independent of one another. Consequently, the current model will ultimately constrain organizations even with the enormous advancements brought about by digital transformation. In fact, 95% of executives polled for the Accenture Technology Vision 2022 report agree that in order for customer data to be interoperable across different platforms and places, future digital platforms must provide a unified experience.
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However, two new ideas allowed for the development of a new type of internet that would get over these restrictions:
- The metaverse continuum, a development in internet technology that enables people to partake in ongoing shared experiences in both the physical and virtual realms.
- Web3, or new initiatives to create a "distributed" layer for the internet using technologies like tokenization and blockchain.
Together, it demonstrates how the internet will develop in the future, going past the fragmented interactions of today and into new realms of immersive, continuous encounters.
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The Internet reimagined with Web3 and the metaverse
Simply put, the digital era is just beginning to develop, and eventually the metaverse and Web3 will play a significant role in how businesses structure their digital strategies. The online presence that businesses have developed over the past ten years will be rearranged, from the locations where services are provided and where data can be accessed to the methods used for advertising and content creation.
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With the help of the metaverse, the internet will be rebuilt as a persistent 3D world with a sense of place, making it simple to move from a job to a social media platform like you would a street. In the meanwhile, Web3 technologies will develop data layers that support truthfulness, reliability, and even scarcity. The value of this new internet will increase tremendously while becoming more human-centric.
Companies need to decide now what part they will play in the development of the internet. Will they be willing to merely observe how it progresses or do they want to be a part of the wave that is forming this future?