The presence of new start-ups in the advertising industry continues to occur in this 4.0 era. Dencity, made a new breakthrough by providing accurate audience numbers on certain billboards such as Billboard, Video Tron, and POS LED Screen.
In calculating the number of viewers it is a big problem for publishers to target their market at a certain location.
"Based on the data we obtained from Magna, advertising marketing in Indonesia grew 11.5 percent in 2011 with a volume of around Rp 108.3 trillion. This is compared to the performance in 2020 which increased by 11.8 percent. will increase by 20 percent to 43% with a range of IDR 47 trillion. Of course this is also caused by the pandemic, where almost 90 percent of digital device users are currently accessing video streaming and e-commerce, "
Dencity fronted by its founders, namely Rana Vijay, Liharma Layuriman, Pattiasina, Azmie Vasilev, and Syaiful Anwar, has been building this idea for two years and started marketing to several companies such as Otego media, HM Sampoerna, and several companies that have not yet been published. .
In 2022, the team will focus on developing crypto mining-based IoT devices powered by the blockchain platform, Binance Smart Chain. In collaboration with Bell Technology, which has been involved in the development of Blockchain platforms, Smart contracts and DApps (Decentralized Applications) for five years, he and his team have also realized how an ecosystem-based economic model is. Later, this will make each user an end-point to become a data resource miner wherever they are.
“We see that it is important for advertisers to know the target locations that they will use to carry out marketing campaigns. Sometimes the marketing budget in terms of procurement of OOH/DOOH Ads is too excessive and not right on target. The ratio of costs to new users is not comparable and tends to be a 'waste of money'. This is where we are here to answer all of that," he added.
Currently, to develop products and markets to several regions in Indonesia and even the world, he said, Dencity will use a different business model in the usual way.
By utilizing the blockchain network, it will be easier for anyone to become an end-point to reach audience data by only having an IOT (Internet of Things) device that has been specially designed by the Dencity team in collaboration with Bell Technology. According to him, this will target all existing ecosystems to work in parallel by providing incentives and rewards to users directly in real time.
"All this information can be accessed on dencities(dot)io which is a special platform for blockchain-based projects," he said.