Uber links passengers with drivers using the Uber app. Generally, the drivers own their own car. The company does also offer rental or lease on cars through third party partners like Hertz, Get Around and Fair. UberFleet is an app for those managing squads of drivers.
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Uber offers rides under a dynamic pricing model for both drivers and passengers. Passengers needing a ride can use the app to hail a driver with an estimated price that is dependent on the destination as well as the demand at the time.
Uber incentivizes drivers to pick up more fares in peak busy hours by paying more during those times. This means that riders are charged more at busy times in order to help ensure the needed number of drivers are available. During holidays, such as New Year’s Eve, a passenger can expect to pay a high price. However, unlike with a taxi, they can expect that the price will attract a driver, as opposed to a car that might never have shown up from a taxi service.
Uber also offers bicycle and electric car rental in some areas and developmental projects in autonomous driving.
