- Advertisers use BAT to pay for Ad slots on Brave Browser and Brave Search Engine. That's like Google combined with Firefox or Google Chrome using BAT as currency.
According to data from Statista, Ad spending in the Digital Advertising market is projected to reach $565.8 billion in 2022.
Brave with its BAT is aiming to take a reasonable share of that market value.
Let's assume for a moment that Brave is able to acquire at least a 10% share of the digital advertising market dollars in the next 5 to 10 years
That would give BAT a market capitalization of about $56.58 billion, which is almost 50 times its current market cap of $570.7 million.
And with a maximum supply of 1.5 billion, BAT could be worth $38 in the next few years. And that's just organic growth.
But can it grow that big? Time will tell.