This is true, it's better for the HIVE/BLURT trade but... partnering with the right exchanges does open crypto projects to new users and potential capital inflows.
It's tough for a new, young project though, without much working capital, to find and close commercial deals with exchanges, however.
Is it possible to have a Blurt-Engine ?
It would be a deal with @aggroed and the Hive Engine team, I would imagine.