Authenticity is key when putting together content. Content that is not authentic enough lacks a major factor even if other criteria are met. To make your content authentic, here are some guidelines for you to follow.
Don't 'overmarket' it.
When trying to market a particular product or service, one thing you shouldn't do is try to 'overmarket' it. In other words, don't exaggerate about your products and services. Too much of it can leave your audience suspicious and reluctant to accept what you are dishing out to them. You don't have to stress a lot about it, so it doesn't look like you are pleading with them to patronize you.
Build relationship.
Always ensure to build relationships with your audience first before anything else. This is a primary necessity. Many people want to rush into things with their audience without building quality relationships with them. The audience would not just accept anything that comes their way, especially if they are not really familiar with the source.
Say the truth and not your opinion.
As a content writer, you should avoid sentiments. You just can't afford to be sentimental. Always be as plain as possible. Ensure that whatever review you are giving concerning a matter is factual and not based on your opinion. Always say things the way they are and not the way you feel or assume them to be.
Be a real human.
Your profile needs to be well optimized. Whatever blog you are writing for, ensure to have your details, such as your name, bio, and other necessary information, provided. Your display picture is also very important. Make sure to use a clear and presentable image. Ensure that your face is being seen. You want to be looking professional in front of your readers. This may require you to take a photoshoot if necessary.