When most people run a business, their major focus is on ROI–Return On Investment. Their primary concern is how much they can realize after they might have spent a certain amount of money to start up their business. This is usually common among people who are into one form of business or the other.
Instead of focusing on your ROI, a better aspect to focus on is COI–which means Cost Of Inaction. This is something that most entrepreneurs are not familiar with. The "inaction" here means certain things which fail to happen and what it would cost your prospects, and not you. An instance is what it would cost your prospects if they don't buy from you. Or what would it cost your prospects if they don't engage with you.
You need to bring to their realization what they stand to lose if they walk away. Price is never a problem factor. The only time price would be an issue is when you fail to offer them value. The best way you can demonstrate value to your customers is not by describing the features of what you're selling to them, rather it is by letting them know what it'll cost them if they stay where they are.
ROI focuses on the future, while COI focuses on the present. ROI is also a destination–where you are going to be at a point in time–while COI focuses on your current location. The right approach to selling is leading with COI, then you back it up with ROI. You need to lead with the problem at hand first before you can then focus on the benefits that will follow.
Keep powering up to show your interest in supporting the Blurt project.
Peace