Marketing Strategies: Traditional Approaches || Television and Radio Advertising

Television and Radio Advertising

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When it comes to a traditional method that has the potential to reach a broad audience , TV and radio ads have in a long time held this power.

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When it comes in engaging audience , television commercials are top notch, while radio ads on the other hand can be very effective especially when targeting local audience.

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Advantages of TV and Radio Advertising:

Wide Reach: Radio ads and television commercial has the potential to reach millions of people.
Television commercials has the ability to use visuals and sounds to create and advertisement that can be very memorable to the audience.

Disadvantages of TV and Radio Advertising:
Just like the print media , Tv commercials and radio ads can also be very expensive especially airing and producing the tv commercials.
also disadvantages is that you are likely to know the degree of engagement because it can be very challenging to track performance.