Print Advertising
Magazines , Brochures ,Flyers , Newspapers , all fall under this category. It is by far , the oldest form of marketing and is very much still very relevant and useful in some industries like local businesses and brands.
Advantages of Print Advertising:
- Tangibility: The tangibility of these form of advertisement allows customers to keep record of the printed material by physically holding it and keeping it.
Trust and Credibility: People tend to trust printed media more , especially in the case where the printed media is well - established.
- Local Targeting:
Traditional form of marketing allows local business to target a particular community for marketing through flyers and newspapers.
Disadvantages of Print Advertising:
The printing and distribution of these printed materials can be very expensive , also the traditional method lacks the potential to go viral and has limited reach.