Marketing Strategies : Digital Marketing Strategies | | Pay-Per-Click Advertising (PPC)

Pay-Per-Click Advertising (PPC)

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Google Ads , and Facebook Ads are some of the PPC advertising to pay a certain amount of money for a targeted advertisements that appear on social media , and search engines.

• Advantages of PPC:

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Immediate Results: Unlike SEO that takes time , the result of PPC shows immediately as soon as the campaign kicks off.

Targeted Advertising: This form of advertisement also allows brands to choose a specific location , and interest the wish to take their advertisement to.

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Measurable Performance: Tools are also available for you to be able to see the performance .

Disadvantages of PPC:
Expensive: Some keywords can be very expensive , their leading to an increased cost.
Secondly , a careful management is needed for a successful PPC.