Social Media Marketing
Facebook, Instagram, Twitter, LinkedIn, and TikTok are some of the social media platforms that gives businesses the advantage to reach and connect with their target audience through content and ads.
Advantages of Social Media Marketing:
- Wide Reach: Social :
media is one of the most widely used application on earth with over Billions of users are active , so an advertisement that is being posted there has a tendency of reaching a large number of people.
- Engagement:
This form of digital market allows both the customer and agency to interact with each other through comments, likes, and shares.
Affordable Advertising:
The cost of Social media ads is very low if it were to be compared with other traditional advertising.
Disadvantages of Social Media Marketing
In other to be able to manage a social media account , one needs a consistent effort which consumes a lot of time.
Secondly , the post can be out of date and won't reach more audience , and some cases , the social media platform might alternate their algorithm which can impact the reach.