Search Engine Optimization (SEO)
SEO is a technology optimization practice that allows your website to rank higher in the results given by search engines, this thereby increases traffic.
Advantages of SEO:
Cost-Effective: Running of organic traffic is basically free , this thereby reduces the cost of advertising.
High-Quality Leads: When users search for product or services, the chances of them buying the products is very high.
Disadvantages of SEO:
SEO is not something that can be done by anybody , it requires a lot of expertise in other to be carried out and as a result of the changing of search algorithms , it also requires continuous update.
Also , it takes a time in other for the result to show.