Content Marketing
In content marketing , the focus is creating blog post , infographics , videos which are all categorized under content.
Advantages of Content Marketing:
Builds Trust: when your contents are of high quality, brand authority is being established.
Drives Organic Traffic: SEO are being enhanced through content creation thereby bringing in new visitors.
Disadvantages of Content Marketing:
Takes Time: Results are not seen immediately , it takes time.
Requires Consistency: In other to achieve success in content creation , consistency is needed, so regular creation of content is needed too.