Marketing Strategies : Digital Marketing Strategies | | Email Marketing

Email Marketing

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What is Email marketing , it has to do with sending newsletters , promotional emails , and messages which are tailored and personalized to suit the customer it is being sent to.

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Advantages of Email Marketing:

Cost-Effective: Sending of emails cost less , when compared to other form of digital marketing.

Personalization: Messages can be tailored and to suit the customer.

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Disadvantages of Email Marketing:
Spam Filters: In some cases , the emails you sent might end up in the spam folder of the recipient.

Unsubscribes: If customers can unsubscribe thereby reducing your ability to reach them.