Outdoor Advertising (Billboards, Posters, Transit Ads)
Posters , Billboards , ads placed on buses , taxis , subways , all fall under this category. This mode of advertising is mainly used in areas where there is high traffic.
Advantages of Outdoor Advertising:
High Visibility: The visibility and the attention it draws is top notch , especially the Large billboards. This type of advertisement is usually placed in busy areas thereby giving it the visibility that it deserves.
Continuous Exposure: When it comes to digital marketing , it usually disappears when the campaign ends but outdoor Ads remain visible 24/7.
Targeting Commuters: It has the ability to reach people who reach passes across a specific area.
Disadvantages of Outdoor Advertising:
Although the outdoor method has a lot of advantage but the major disadvantages is limited interaction, potential customers cannot engage directly with the ads.
Another huge blow for the outdoor traditional form of marketing is that it cannot be easily modified once it is displayed.