Direct Mail Marketing
This is a form of marketing where physical promotional materials like catalogs , postcards , brochures is being sent to the directed customer's homes or businesses.
Advantages of Direct Mail Marketing:
Personalization: The Marketing strategy is special because they Can be tailored in such a way that it suites the particular individual that it is being delivered to.
High Response Rates: Most private homes and business prefers that you contact and reach out to them directly and not through digital means.
Less Competition: Although the digital era seems to have taken over , but not totally as the physical mail still stands out.
Disadvantages of Direct Mail Marketing:
Costly: The fees required to print and post mails can be quit expensive.
Low Engagement: Some individuals may feel reluctant or forget to read the mail and discard it.
Limited Tracking: How successful , the mail system of marketing can be is difficult to track since it is barely in a digital form.