Google Analytics (currently it is Universal Analytics) is changing to GA4 at 1/July/2023, thus On 1 July 2023, standard Universal Analytics properties will stop processing new data.
So To build data and continuity in Google Analytics 4, it is essential that you customise your setup now. The sooner you do this, the more custom historical data you will collect in Google Analytics 4, enabling you to measure and compare your results over time.
It is a big job - I have so many domains - but luckily all of them are on cloudflare, and I could just change the app setting in CloudFlare App instead of changing directly the source code e.g. HTML/PHP.
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