When you are broke struggling when your business is not doing well majority of your friends who are doing better than you will ignore you, they will laugh at you but when you work so hard and you overtake them they are going to hate you.
They are going to gossip about you, they are going to say all sort of things about you because in their heads they believe you don't deserve to be at that position they think they deserve that position, but don't be upset, don't be angry because when they talk about themselves nobody will listen to them, because there is nothing good about them to talk about.
You are the news, let them keep talking, say I am the news and I will make you keep talking.